The Brand Goddess
Creative Director I Design Director I Writer
Shaking things up, giving myself a brand makeover. I’ve decided I want to work with people and companies who value my expertise, my years of experience and my ability to wear many hats. I am strategic, I can write copy, but mostly I have the ability to see where you and your company can potentially be within three to five years. Call me a brand visionary, although that sounds a bit egomaniacal and I prefer collaborating over dictating.
Lisa Courtney Creative
Creative Director & Founder
For 20+ years I’ve immersed myself in the ever-evolving world of advertising and marketing. I've contributed to the creative vision and brand development for a variety of companies, businesses, and brands. I’ve enjoyed working in different fast-paced environments, including corporate
in-house design departments, ad agencies, virtual firms, and marketing departments. I’ve created strategically-driven integrated ideas across multiple disciplines including package design, in-store experiences, digital and social marketing, collateral, direct mail, and advertising.
Clients and brands include: Bose, Digitas, Evenflo, Glidden, Google, GPJ, HomeGoods, Intercontinental Hotel Group, JJill, Liberty Mutual Insurance, Rockport, Seagrams, Stonyfield, TJMaxx, The Fantasticals, Wachusett Brewing Company. Too many brands to list here. (If you saw the full list, you’d guess how old I am and that wouldn’t be sexy).
MULLEN
Senior Designer, Art Director
Lead Designer on a team of ten creatives. Responsible for maintaining brand consistency in all work including visual merchandising,
direct mail, design, and point of purchase. Partnered with design group to develop the look and feel for the Stride Rite branding, including in-store signage and direct mail efforts. Teamed up with writers to create all creative for Household Bank. Worked on new business and pitch work.
Clients and brands include: Stride Rite, HSBC, Household Bank
DIGITAS
Senior Designer, Art Director
Creative leader in strategic and conceptual execution of innovative visual materials for integrated initiatives including large digital marketing, direct marketing and print advertising. Delivered great creative with goal-surpassing results for clients such as General Motors, AT&T, Fed-Ex, and more. Collaborated with existing staff to create collateral, interactive, and direct mail for AT&T, FedEx, and GM. Teamed up with Creative Director to launch the Yukon XL which included collateral and video. Created innovative welcome kits for Cadillac and Chevy. Consistent success in creating new creative concepts for Intercontinental Hotel Group. Continued to be brought in for pitch work.
FREELANCE DESIGNER/ART DIRECTOR
Partnered with agencies to develop their brands, worked within design departments of universities, freelanced for museums to create collateral for events. Have concepted and designed advertising campaigns and packaging.
Clients and brands include: AT&T, Brigham’s, Delta Airlines, FedEx, General Motors, Harvard University,
Peabody Essex Museum, Scudder Investments, Digitas, Gearon Hoffman, Ingalls, Mullen, MMB, Seidler Bernstein
GEARON HOFFMAN
Senior Art Director
I contributed to the agency’s growth with strategically focused creative solutions. Loved pitching new business while managing work that encompassed corporate identity, print ads, direct mail, point-of-purchase and broadcast. Oversaw a team of designers and studio staff. Helped win over Omni Hotels, Tufts Health Plan, Timberland, and Seagram's Beverages. Creative for Grolsch beer helped company to triple it's sales due to integrated branding campaign. The beer became the #1 import in America.
DEVINE & PEARSON
Art Director
I was recruited my Junior year in college to become an art director initially with John Pearson, who eventually merged with Devine to become Devine & Pearson. Creative lead for a $50 million business-to-business / consumer communications agency, specializing in integrated branding programs with a focus on the foodservice industry. Work included print & online advertising, direct response, collateral design, web design and packaging. Responsibilities included direction of all photoshoots, managing the studio, and partnering with writers to create compelling pieces of communication. Clients and brands include: Brigham’s, Dixie, Jello, Ken’s Foods, General Foods, Ocean Spray, Open Pit Barbeque, Pepperidge Farm, Sweetheart Plastics
EDUCATION
The Art Institute of Boston, BFA Advertising/Graphic Design, magna cum laude
Lesley University BFA
Pine Manor College Summer Solstice Writers Conference (workshopped with Dennis Lehane and Andre Dubus)
Grub Street Muse and the Marketplace Writers Conference
Writing From the Heart Weekend with Nancy Aronie (Read short story on SiriusXM Radio)
DESIGN AWARDS
Communication Arts (Design, Advertising, Photography & Illustration annuals)
Hatch Award
Print
How Magazine
COMPUTER SKILLS
Adobe Creative Cloud- InDesign, Photoshop, Illustrator, G-Suite, Microsoft Office, PowerPoint, Keynote