These are concept designs for a coffee company in New Orleans, New Orleans Roast.

I rebranded the companies logo and packaging.

Serial Entrepreneur Scott Palmari came to me with his start-up, My Natural Kitchen, a line of organic ready to serve products. My job was to make him stand out in the very busy takeaway section of supermarkets. The results? His products flew off the shelves and he managed to get placement in Whole Foods. Scott has since started a new venture, creating a plant-based personal chef company, My RX Kitchen.

Jack Rabbit Design came to me to give Wachusett Brewing Company a brand makeover for their Blueberry and Country Pale Ale. I wanted the look to feel like it was handcrafted, because it was, in fact, a craft beer.

Corina was a pioneer in the functional beverage category and wanted to update and refresh her current packaging. She was competing with Kombucha and other cider vinegar drinks that already had brand recognition.

She was switching to a can because people had issues with the sediment. Her target audience was educated and would need to be willing to pay the $3.99 a bottle price. The existing design did not tell the consumer what was in the packaging. The new design kept the existing logo, focused on what was actually in the can while creating some excitement and shelf appeal through the graphics.

These were additional designs presented in the first round. The client initially wanted a tropical look and feel.

JJill brought me in to design their holiday gift cards, gift bags, tags, and
in-store packaging. It was an elegant, hand made approach that complimented the stylish brand.

Mery’s was creating a line of tropical jams and jellies. These were three of my label designs, each with its own unique approach to what the brand could look like.

My friend Kyle Sarofeen had a brilliant idea to take his Lebanese grandmother’s ancient garlic spread family recipe and launch it to the world.

I art directed and designed the package design for Evenflo’s version of a pack n’ play.

I was part of the team that launched Evenflo’s award winning wagon/stroller, the Pivot Xplore.

Stonyfield yogurt wanted to evolve its YoKids brand by focusing on being organic. At the same time, the company began a licensing partnership with Dreamworks. I was tasked to give the brand a refresh, which included redesigning the logo and implementing new typography, while incorporating the DreamWorks licensing. The organic focus targeted the moms while the Dreamworks characters targeted the kids. It was very rewarding to watch moms and kids alike choose Stonyfield over other yogurt brands.

A young entrepreneur, Griffin Penn, created a sneaker deodorizer for kids who were sneaker addicts like himself.

These are additional package design ideas I had.

I created several social campaigns, this one was for Spring.

I help concept and design the campaign for Glidden’s new product Complete, a primer and paint in one. The campaign included videos, landing pages, and carousel images.

Newsletters were emailed out to existing list and promoted the Complete product sold in Walmart and Home Depot.

These are static banners I created for the Complete product launch.

Concepted the idea to create a contest where artists compete for their art to be featured on Glidden’s newest paint cans.

The focus of the Fall fashions was to be Scottish Highlands, with the color palette of blues and purples, the colors of nature.

This is another concept within the September branding. Love Fall was the copy for this campaign.

These were shadow boxes that sat above the fashions within the store.

The Insider is the monthly internal magazine that JJill uses to educate the store associates.

These are internal spreads for the denim that was a feature in September.

While at JJill, I helped to design the holiday hangtags, shopping bags and giftcards. It was a very elegant project.

These are Windows I concepted for the Rockport City Lites line

These are Windows I concepted for the Total Motion Collection

I concepted a series of Instagram stories and posts for several new products including the Pivot Xpand stroller.

This story featured three different Evenflo products.

This Instagram post featured three different products. Images at bottom would show modes and morph into one another.

The Pivot Xpand stroller had many unique and beautiful attributes. This post focused on macro quick cuts.

Everystage was a car seat that grew as your child grew, being able to go from infant to toddler to booster seat.

Designed a store within a store point of purchase.

Evenflo’s Pack n’ Play packaging

Evenflo launched a wagon that also converted to a stroller.
I designed the packaging and the POP.

I redesigned the box utilizing the DreamWorks King Julian character and changing the logo.

Redesigned the inner tubes incorporating the DreamWorks "King Julian" characters.

I redesigned box and pouches with Dreamworks "Home" licensing.

I redesigned outer wrap of smoothies and incorporated the DreamWorks "How to Train Your Dragon" characters on the bottles, giving them maximum impact.

Book jacket design for Dr. Irv Danesh.

Creative Direction and copy by Keith Lane Creative Group.
Art Direction and Design by Lisa Courtney.

This was a B2B brochure geared towards HR and people who were responsible for obtaining health insurance for their companies. Tufts climbed to the second largest health plan in Massachusetts after this brochure was sent out.

I partnered with Keith Lane to help create several ads for the brand Mooning Monk. The company makes hand-made suits at a reasonable price and 20% of all sales go to the Wounded Warrior Project. Copy by Keith Lane of Keith Lane Creative Group.

I partnered with Keith Lane to help create several ads for the brand Mooning Monk. The company makes hand-made suits at a reasonable price and 20% of all sales go to the Wounded Warrior Project. Copy by Keith Lane of Keith Lane Creative Group.

Working with Keith Lane Creative Group, I designed a campaign for the nutrition expert Dr. Mona Sigal's company Nourish Health with Food for Life. Dr. Sigal believes natural, nutrition-based health offers many advantages over today’s medications. The right nutrition helps the body re-build health from the inside out. Her focus is on a plant-based diet, exercise and stress management.

Creative Direction, concept and copy by Keith Lane.

This kit was designed to help sales people sell in the Mill River work boot.
It was to look like a Contractor's clipboard and held Point of Purchase ideas, target customer information, and shoe displays. There were only five made and consisted of actual Timberland boot leather and metal.

Look Book for the International Contemporary Furniture Fair

Yo Yo Ma partnered with the Peabody Essex Museum for his Silk Road Project. I was tasked to create the schedule and brochure. The two-week program included performances from musicians, artists, dancers and storytellers and featured much of the museum's collection. Yo Yo Ma himself performed at PEM for the event. And gave me a hug for my design.

The home page main visual looped. There were videos of each athletic category that you would click on and watch.

This site was for the sister club, Cambridge Athletic Club and was a little more sophisticated in tone.

Home Goods had opened a new store in NYC. These were all over the city on bus shelters and on buses.

I was asked to create three concepts for the holidays. Every two weeks, the product would change. Each event signage was geared towards the products featured. The stars were a big hit!

I was asked to concept an ad that would entice women to buy designer fashions. Sales skyrocketed that very weekend.

Oil on Board 24 x 36 $3000

This painting is sold but archival prints are available at my fine art site LisaCourtneyFineArt.com

Original painting was 24 x 36 oil on canvas. SOLD. Prints available at LisaCourtneyFineArt.com

Oil on Board 24 x 36 $3000

36 x 36 Oli on Canvas $3000

Oil on Board, 24 x 36 available. $3000

24 x 24 Framed Oil on Canvas, $2500

16 x 16 Oil on Board, Available $1200

I concepted and designed a card that doubled as a Mom-to-Be survival guide which included what you will need lists, what to put in a diaper bag, etc.

This is one concept I created to help sell the new roadside offerings.

This is another layout I created for the campaign. It is a more conservative approach to the assignment.

This brochure was focused around the coverage. Coverage for wherever the road takes you. I used images from around the country that conveyed no matter where you were, Electric Insurance would be there.

The Deductible Fund, a Liberty Mutual automobile insurance program, was declining in overall sales. Those managing the fund needed a marketing campaign to motivate the internal sales force to promote the program with their customers. The Deductible Fund Sales Contest was born. The contest was kicked off with a teaser email followed by a series of posters that hung throughout the offices.

The results: Sales doubled over the previous year's mark with over one million dollars sold for the program.

This piece featured Point of Purchase items that restaurants and bars could use to help sell Ocean Spray products. Included in the items, were Crave the Wave banners, clocks, table tents, t-shirts, and signage.

The Gloucester Arts & Culture Initiative came to the Teen Artists Guild  to create a logo that encapsulates all of the groups that were included in the initiative, which included Mosaic Gloucester, The Gloucester Writers Center, The Gloucester Meetinghouse Foundation and The Folklore Theater Company. I taught a branding class and worked with the kids to create these three logos

The Gloucester Arts & Culture Initiative came to the Teen Artists Guild  to create a logo that encapsulates all of the groups that were included in the initiative, which included Mosaic Gloucester, The Gloucester Writers Center, The Gloucester Meetinghouse Foundation and The Folklore Theater Company.

The Gloucester Arts & Culture Initiative came to the Teen Artists Guild  to create a logo that encapsulates all of the groups that were included in the initiative, which included Mosaic Gloucester, The Gloucester Writers Center, The Gloucester Meetinghouse Foundation and The Folklore Theater Company.

I created a logo for an all-natural brand start up of take out products, My Natural Kitchen. It is a fun, fresh graphic approach depicting vegetables and kitchen utensils. The client was thrilled and the logo made his new brand stand out.

I was tasked to come up with a logo for a medical weight loss program in Newburyport.

I was tasked to come up with a logo for a medical weight loss program in Newburyport.

I was tasked to come up with a logo for a medical weight loss program in Newburyport.

I was tasked to come up with a logo for a medical weight loss program in Newburyport.

This is a conceptual logo I did for an expressive arts center that was located in an orange barn in Essex.

Conceptual logo for a new brand of hard cider.

Integer is LA based and has many companies within the corporation. I wanted to give the logo a futuristic and technological feeling, since under the Integer umbrella included a publishing company, a comic book company, an animation company, and a collectibles company. The following are concept sketches.

Influencer Matthew Phifer looked to me to create apparel that reflected his empowering brand, elevating women to embrace their power and themselves through self-love..

Ombre Palm pattern design for concept bags.

Palm Fronds pattern design for concept bags.

Concept for Melomine platters using my beach cottage paintings.